Low prices are not a competitive advantage
Competing on price means losing, always. There's always someone cheaper. Customers who come only because of price also leave because of price.
Why you're underpaying yourself
Most freelancers calculate incorrectly: they multiply hours by hourly rate and forget acquisition, admin, illness, holidays, training. Include everything - then raise it once more.
How to raise your price without losing clients
- Communicate the value before you name the price
- Increase gradually with new clients first
- Offer packages instead of individual services
- Position yourself as a specialist, not a generalist
The most common mistakes in first proposals →
The psychological effect of higher prices
Higher prices signal higher quality. A coaching programme for €5,000 is perceived differently than for €500 - even if the content is identical.
Communicating a price increase
Inform existing clients in good time, explain the reason, emphasise added value. Most react better than expected. How satisfied clients justify your new price →