The most common mistake in product descriptions
Most texts describe what a product is. The best texts explain what it means for the buyer. Nobody buys a drill — everyone buys the hole in the wall.
The formula for descriptions that sell
- Benefit first — What changes for the customer?
- Feature as proof — Why is that believable?
- Social proof — Who has already experienced this?
- CTA — What should the customer do now?
The complete formula for AI sales copy →
Example: Before / After
Before: 'Handmade beeswax candle, 200g, 40 hours burn time.'
After: 'Turn every evening into a moment for yourself — 40 hours of natural beeswax light, hand-poured in Germany.'
Embedding keywords naturally
Good product descriptions rank on Google. Use the terms your customers actually search for — not the technical jargon you know as a supplier. Creating SEO-optimised product copy with AI →
Reviews as part of the description
Short quotes from real reviews directly on the product page increase conversion by an average of 18%. How to use customer reviews correctly →