The proposal that gets lost before it's read
Most proposals don't fail because of the price, they fail because of how they're presented. A proposal that looks like an invoice is treated like one.
The 5 most common mistakes
- Sending too early: Before you've truly understood the client's problem.
- Too many options: Three packages is good. Ten overwhelms.
- No clear outcome: What exactly does the client get in the end?
- Missing social proof: Who has already done this with you?
- No expiry date: Without urgency there's no reason to decide now.
Why you should raise your price →
The structure of a proposal that convinces
Problem → Solution → Outcome → Proof → Price → CTA. In this order. Always.
Follow-up is not pestering
80% of deals happen after the 5th contact. A friendly follow-up 3 days after the proposal is professional - not pushy. How to automate follow-up emails →