Why reviews are worth more than advertising
97% of consumers read reviews before buying. A review from a real customer is more convincing than any ad. The best part: it costs you nothing.
How to actively get more reviews
Don't wait for customers to review on their own. Ask actively, ideally right after purchase or after a positive response. A simple message is enough: 'If you were happy, a short review would really help me.'
Where reviews matter most
- Google: Essential for local visibility
- Etsy/Amazon: Directly influences purchase decisions
- LinkedIn: For B2B and service providers
- Your website: Increases conversion on product pages
How to optimise product pages with social proof →
Handling negative reviews correctly
Always respond - factually, solution-oriented, without justification. A professional response to a negative review often convinces more than ten positive ones.
Integrating reviews into your marketing
Use quotes on your website, in emails and on social media. Real social proof is your strongest sales tool. How to use reviews in email campaigns →