Why AI-generated texts often sound flat
Because most people prompt too vaguely. 'Write a sales text for my product' gets a generic text. The trick lies in the prompt.
The perfect AI prompt for sales copy
Give the AI: target audience (specific), biggest pain point, most important benefit, tone (casual/professional), format (email/product page/ad). The more context, the better the result. The complete guide to AI sales copy →
Step 1: Have the hook written
Ask the AI for 5 different opening sentences. Choose the strongest and build on it.
Step 2: Translate features into benefits
List all features of your product. Ask the AI: 'Translate each feature into a concrete benefit for [target audience].'
Step 3: Build in social proof
Real reviews or numbers are essential. The AI can format them, the substance comes from you. How to collect real social proof →
Step 4: Have the CTA optimised
Ask the AI for 3 CTA variants. Test which has the highest click rate. A/B testing for CTAs →