What the Amazon algorithm really wants
Amazon is a search engine with one goal: maximise revenue. The algorithm (A9/A10) favours listings that convert, not just listings that get clicked.
The 3 most important ranking factors
- Conversion rate: How many visitors buy? This is the strongest lever.
- Relevance: Does your listing contain the keywords buyers search for?
- Sales velocity: How often is your product sold? More sales = better ranking.
Product descriptions that increase conversion →
Keyword research for Amazon
Use Amazon's own search suggestions as a first source. What does Amazon auto-complete when you enter your main keyword? Those are your customers' real search terms.
Images are a ranking factor
The main image decides whether someone clicks. Lifestyle images in secondary positions increase conversion. Amazon favours listings with 7+ images.
Reviews as an algorithm signal
New products need first reviews quickly. Use the Early Reviewer Programme and actively ask buyers for feedback. Systematically collecting reviews →