Why email marketing is the underestimated channel
Social media reach belongs to the platform. Your email list belongs to you. No algorithm can take away what you've built. Average ROI: €42 for every euro invested.
Building the list, without being annoying
Offer real value in exchange for the email address. A discount, a checklist, a mini-guide - something your audience actually wants. More free ways to acquire customers →
The 3 emails every shop needs
- Welcome email: Immediately after sign-up. Who you are, what to expect, what the first step is.
- Abandoned cart: 1 hour after abandonment. No pressure, just a friendly reminder.
- Post-purchase: 3 days after delivery. Check satisfaction, request a review.
How to word the review request email →
Subject lines that get opened
Avoid clickbait. Use curiosity or concrete benefit. 'Your package is on the way' gets 60% open rate - 'Important info about your order' only 20%.
When and how often to send
Tuesday and Thursday, 10-11am have the highest open rates. Once a week is ideal for most small shops.